If i was to creat a music video , i would prefer to create it for two artists LMFAO and TREY SONGZ.
LMFAO-
I would like to create and produce a music video for 'Lmfao', they are a dance/ techno orientated genre. this means i would have to add alot of partying, bright and extrravegent props and costumes with a variety of colours.this is becuase their songs are normally about partying and having a good time.they concentrate highly on their costume to make sure they keep their unique style. they do this by using bright colours and diamond covered clothes.i would definently have to use a distinctive choreographed dance sequence as they are well known for their funky and popular dance moves. as they like to call it ''shuffling''.
Trey Songz - Trey Songz is unlike Lmfao but still i would like to create a video for Songz them , Trey Songz is known for having very beautiful women in his videos masquerading him , and he is always dominant and frolicking with them. Trey Songz tends to flaunt the fact that he has alot of money so i would shoot a video which has expensive cars and expensive places like a emperor suite in Caesars palace in las vegas .Trey Songz lyrics denote a lot of passion, pleasure and pain in his life so this must be represented in the music videos.
Thursday, 10 November 2011
Monday, 7 November 2011
Andrew goodwin theory
- - There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- He says that music videos are often constructed by the link between the visuals and the song plus the artist.
- Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require.
- Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos.
- Intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans. - Notions of looking
- Most of the time we see the artist looking directly in the camera, there eyes focused on us. Its like there are talking directly to use, audience having a personal connection with the audience.
- Visual and Lyrics
- How a word or scene links
Here the artist sings “ if you like it you should have put a ring on it” which links to the movement shown, pointing to her hand.
As the artist sings the words appear on screen, emphasizing what he says. - Characteristics
- Always has female dancers in her video, this is a common feature though out her videos. The location for this genre is typical, normally it would be shot with loads of people and more objects.
Sunday, 6 November 2011
Planning
Concept Layout
Having listened to the song several times, we have decided that the video needs to be thick in symbolism. The story needs to be realistic, with dialogue at the beginning to set the tone of the video. We will carry this on by setting it mostly at night and in the solitary environment of a midnight road trip.
We also want lots of shots of the wheel turning in slow motion as well as a picture frame of the couple breaking in slow motion until it reaches a fully broken state at which point it'll be played in reverse slow motion to show the couple getting back together.
The video will start with a breakup between a couple and the male storms out of the house to his car. As he slams the car door shut, the music will kick in and carry on throughout. We will see his journey through the night to the coast which will be interlaced with shots of the band playing. He reaches the coast as the sun rises over the sea and realises he has to return to his love. Throughout the journey, we will also see the aforementioned picture frame shattering in slow motion at some parts. That effect will stop completely as he looks at the sunrise, and on his trip back we will see the frame coming back together also in slow motion.
We hope that the mix of strong narrative, band shots, and multiple layers of semiotics will create a video that is both pleasing for the audience to watch but also does the song justice.
Lyrics Annotation
(BREAK UP SCENE) Music starts when the Boyfriend closes his car (0:14)
I know what you're thinkin' = shots of the car driving
We were goin' down = Rear View Mirror shot
I could feel us sinkin' = Shot of the Dangling photoframe
But then I came around = Shot of the band playing
And everyone I've loved before = Boyfriend hits the picture out of anger
Flashed before my eyes = Close up of Boyfriend
And nothin' mattered anymore = Side Mirror shot
I looked into the sky = Iconography shot of the sky/Photoframe shot
Well I wanted something better man = Band shot/close up of vocalist/mid shot of lead guitarist
I wished for something new = Shot of drummer
And I wanted something beautiful = Cross cutting between Boyfriend, Girlfriend and the band
I wished for something true = Speed dial shot
Been lookin' for a reason man = Outside Car shot
Something to lose = Close up of Boyfriend
When the wheels come down (When the wheels come down) = Shot of the rims of the car spinning + Band Shot
When the wheels touch ground (When the wheels touch ground) = Variety of different band shots
And you feel like it's all over = Crossover between the band and Boyfriend
There's another round for you = Variety of different band shots
When the wheels come down (When the wheels come down) = Variety of different band shots
I know your head is spinnin' = Mixture of interior car shots
Broken hearts will mend = Variety of different band shots
This is our beginning = crossover to the Girlfriend/photoframe then Vocalist
Comin to an end = Brake Light Shot
Well, you wanted something better man = Variety of different band shots
You wished for something new = Iconography shots of Brighton Pier
Well, you wanted something beautiful = Iconography shots of Brighton Pier
Wished for something true = Crossover to Girlfriend
Been lookin for a reason man = Variety of different band shots
Something to lose
Solo = During this time the Boyfriend realises his love so Close up and long shot of him with the sunrise
When the wheels come down (When the wheels come down) = Variety of different band shots/Photoframe
When the wheels touch ground (When the wheels touch ground) = Shot of the rims + Band Shot
And you feel like it's all over = Interior and Exterior shots of car
There's another round for you = Crossover between the band and Boyfriend
When the wheels come down (When the wheels come down) = Variety of different band shots
Oh!
When the wheels come down (When the wheels come down) = Boyfriend pulls up at home
When the wheels touch ground (When the wheels touch ground) = Photoframe mending
And you feel like it's all over = Crossover to Girlfriend
There's another round for you = Boyfriend and Girlfriend reunited
When the wheels come down (When the wheels come down) = Foreground the photoframe/background the couple
Having listened to the song several times, we have decided that the video needs to be thick in symbolism. The story needs to be realistic, with dialogue at the beginning to set the tone of the video. We will carry this on by setting it mostly at night and in the solitary environment of a midnight road trip.
We also want lots of shots of the wheel turning in slow motion as well as a picture frame of the couple breaking in slow motion until it reaches a fully broken state at which point it'll be played in reverse slow motion to show the couple getting back together.
The video will start with a breakup between a couple and the male storms out of the house to his car. As he slams the car door shut, the music will kick in and carry on throughout. We will see his journey through the night to the coast which will be interlaced with shots of the band playing. He reaches the coast as the sun rises over the sea and realises he has to return to his love. Throughout the journey, we will also see the aforementioned picture frame shattering in slow motion at some parts. That effect will stop completely as he looks at the sunrise, and on his trip back we will see the frame coming back together also in slow motion.
We hope that the mix of strong narrative, band shots, and multiple layers of semiotics will create a video that is both pleasing for the audience to watch but also does the song justice.
Lyrics Annotation
(BREAK UP SCENE) Music starts when the Boyfriend closes his car (0:14)
I know what you're thinkin' = shots of the car driving
We were goin' down = Rear View Mirror shot
I could feel us sinkin' = Shot of the Dangling photoframe
But then I came around = Shot of the band playing
And everyone I've loved before = Boyfriend hits the picture out of anger
Flashed before my eyes = Close up of Boyfriend
And nothin' mattered anymore = Side Mirror shot
I looked into the sky = Iconography shot of the sky/Photoframe shot
Well I wanted something better man = Band shot/close up of vocalist/mid shot of lead guitarist
I wished for something new = Shot of drummer
And I wanted something beautiful = Cross cutting between Boyfriend, Girlfriend and the band
I wished for something true = Speed dial shot
Been lookin' for a reason man = Outside Car shot
Something to lose = Close up of Boyfriend
When the wheels come down (When the wheels come down) = Shot of the rims of the car spinning + Band Shot
When the wheels touch ground (When the wheels touch ground) = Variety of different band shots
And you feel like it's all over = Crossover between the band and Boyfriend
There's another round for you = Variety of different band shots
When the wheels come down (When the wheels come down) = Variety of different band shots
I know your head is spinnin' = Mixture of interior car shots
Broken hearts will mend = Variety of different band shots
This is our beginning = crossover to the Girlfriend/photoframe then Vocalist
Comin to an end = Brake Light Shot
Well, you wanted something better man = Variety of different band shots
You wished for something new = Iconography shots of Brighton Pier
Well, you wanted something beautiful = Iconography shots of Brighton Pier
Wished for something true = Crossover to Girlfriend
Been lookin for a reason man = Variety of different band shots
Something to lose
Solo = During this time the Boyfriend realises his love so Close up and long shot of him with the sunrise
When the wheels come down (When the wheels come down) = Variety of different band shots/Photoframe
When the wheels touch ground (When the wheels touch ground) = Shot of the rims + Band Shot
And you feel like it's all over = Interior and Exterior shots of car
There's another round for you = Crossover between the band and Boyfriend
When the wheels come down (When the wheels come down) = Variety of different band shots
Oh!
When the wheels come down (When the wheels come down) = Boyfriend pulls up at home
When the wheels touch ground (When the wheels touch ground) = Photoframe mending
And you feel like it's all over = Crossover to Girlfriend
There's another round for you = Boyfriend and Girlfriend reunited
When the wheels come down (When the wheels come down) = Foreground the photoframe/background the couple
Prop List
The props listed below are items that were featured in the filming process of our music video for 'Wheels'.
1 x Photo Frame - This item was used to symbolise the love of the main protagonists, when broken it symbolises that their love is gone and when the reverese editing comes into affect it shows that their love has been re-kindled.
2 x Picture of couple - This item was symbolic of the couple and their happiness
1 x Car Keys - We filmed a ignition shot of the car that we used in the music video, the car keys are seen as a prop because they effect the narrative.
Equipment List
We used a varierty of different types of equipment, e.g experimenting with different lenses on the DSLR, so that we were able to study and get a good idea into how to produce a authentic rock music video.
We used a varierty of different types of equipment, e.g experimenting with different lenses on the DSLR, so that we were able to study and get a good idea into how to produce a authentic rock music video.
1 x Drum Set - An instrument used in the performance/band shots
1 x Drum sticks - Used both as a prop and equipment because it helped provide the drum kit sound
2 x Guitar Plectrums - Same as the drum sticks
2 x Electric Guitars - An instrument used in the performance/band shots
1 x Bass Guitar - An instrument used in the performance/band shots
1 x Microphone - For the use of the singer
1 x Microphone Stand - For the use of the singer
2 x Spotlight Lamps - These lamps gave a fantastic lighting effect on the performance shots, gave the camera angles a more powerful connotation
1 x Guitar Amplifier - We featured a series of shots as the guitar amp as the subject, we featured this because our group felt like it suited the genre
1 x MacBook - The MacBook serves us so that we can edit our work.
1 x iPhone - Rob Dan's iPhone films in 720p resolution, which is practically a camera, we decided to use Rob Dan's iPhone for the filming and the behind the scenes footage.
1 x Sony HD Camera - Being a part of group i will be able to produce us with a Sony HD Camera.
1 x Canon HD DSLR - We aquired this camera from an external source, this camera allowed to get the 'fish eye' effect which is a common convention in rock music videos.
3 x Input Wires - This was mainly a piece of mise en scene for the perfomance shots, the input wires give the guitar asthestic a more believeable denotation.
1 x Monopod - This allowed one of our cameramen to get a higher filming perspective which is commonly featured in performance shots of rock music videos.
Lighting Design
During the filming of the performance band shots we as a group decided it would be a good idea to follow not only the usual conventions of rock music videos e.g. close ups on instruments but also the conventions and traits of producing one. We started to explore into what common pieces of cinematography keep reoccuring behind the scenes. The lighting formation when shooting the performance shots was something that we decided to incoroporate into 'Wheels'. Using the schools resources we were able to obtain two spotlight lamps, these lamps in a dark enviroment create a powerful effect which we thought could help the portrayal of the ideology of symbolism we were aiming for.
Previous to the day to our first filming of the performance shots Tom and the director Rob Dan sat down and discussed the formation of the lights, which way we should face the lights on the band, should they move with the camera or be stationary? All these questions we took inconsideration and thought about how the lights could play a part with our storyboard, that it gave us new ideas into what shots to use, we thought it would be a good idea after we've filmed the majority of the band members all playing together that we would film shots of the band members individually, that way the powerful lighting effect gives the instrument player a more epic and strong presence over the audience.
Crew
Tom Dalaimo - Creator, Assistant Director & Editor, Head of Cinematography and Photography, Set Designer.
Rob Dan - Director, Editor, Main Cameraman, Location Scout, Executive Producer.
Daminder Singh Panesar - Costume Designer, Cameraman, Producer.
Aran Beesla - Cameraman, Storyboard Artist and Lighting Operator.
Sean Keyes - Cameraman.
Richard Philpott - Lighting Operator.
Cast
Tom Dalaimo - Main Protagonist - Boyfriend/Rhythm Guitarist & Vocalist
Paige Egan - Female Protagonist - Girlfriend
William Hill - Band Member - Lead Guitarist
Adrian Mukuvare - Band Member - Bass Guitarist
Daminder Singh Panesar - Band Member - Drummer
Production Filming Schedule
10th and 17th of October - Filmed the 'Performance' Band shots.
27th and 28th of October - Filmed the mian driving scenes, iconography shots in Brighton.
8th of November - Filmed the 'Break up' scene.
Location Details
Performance Shots Location - Drama Room, Post 16 Sixth Form Centre, UB10 0EX
[Insert Picture here]
We decided to shoot here, because we had previously used it for a premlinary task and were aware of its capabilities as a setting for a rock music video, we used the black curtains avaliable to our advantage to black out the surrounding decor, which gave all of the instruments, band members and the contrasting light a more powerful effect.
Interior/Exterior Shots and Iconography Shots - Rover 25, M25 and M23 motorways as well as Brighton Pier
[Insert Picture here]
Brighton was an ideal place to film part of music because we really wanted the use of the contrasting Brighton Pier lights in the darkness of the night, plus the semotic of the beach being peaceful helped the ideology of symbolism, the sunrise was an important part as well because it symbolises the couples love being reborn.
Break Up Scene - 13 Woodcroft Crescent Hillingdon
Lighting Design
During the filming of the performance band shots we as a group decided it would be a good idea to follow not only the usual conventions of rock music videos e.g. close ups on instruments but also the conventions and traits of producing one. We started to explore into what common pieces of cinematography keep reoccuring behind the scenes. The lighting formation when shooting the performance shots was something that we decided to incoroporate into 'Wheels'. Using the schools resources we were able to obtain two spotlight lamps, these lamps in a dark enviroment create a powerful effect which we thought could help the portrayal of the ideology of symbolism we were aiming for.
Previous to the day to our first filming of the performance shots Tom and the director Rob Dan sat down and discussed the formation of the lights, which way we should face the lights on the band, should they move with the camera or be stationary? All these questions we took inconsideration and thought about how the lights could play a part with our storyboard, that it gave us new ideas into what shots to use, we thought it would be a good idea after we've filmed the majority of the band members all playing together that we would film shots of the band members individually, that way the powerful lighting effect gives the instrument player a more epic and strong presence over the audience.
Crew
Tom Dalaimo - Creator, Assistant Director & Editor, Head of Cinematography and Photography, Set Designer.
Rob Dan - Director, Editor, Main Cameraman, Location Scout, Executive Producer.
Daminder Singh Panesar - Costume Designer, Cameraman, Producer.
Aran Beesla - Cameraman, Storyboard Artist and Lighting Operator.
Sean Keyes - Cameraman.
Richard Philpott - Lighting Operator.
Cast
Tom Dalaimo - Main Protagonist - Boyfriend/Rhythm Guitarist & Vocalist
Paige Egan - Female Protagonist - Girlfriend
William Hill - Band Member - Lead Guitarist
Adrian Mukuvare - Band Member - Bass Guitarist
Daminder Singh Panesar - Band Member - Drummer
Production Filming Schedule
10th and 17th of October - Filmed the 'Performance' Band shots.
27th and 28th of October - Filmed the mian driving scenes, iconography shots in Brighton.
8th of November - Filmed the 'Break up' scene.
Location Details
Performance Shots Location - Drama Room, Post 16 Sixth Form Centre, UB10 0EX
[Insert Picture here]
We decided to shoot here, because we had previously used it for a premlinary task and were aware of its capabilities as a setting for a rock music video, we used the black curtains avaliable to our advantage to black out the surrounding decor, which gave all of the instruments, band members and the contrasting light a more powerful effect.
Interior/Exterior Shots and Iconography Shots - Rover 25, M25 and M23 motorways as well as Brighton Pier
[Insert Picture here]
Brighton was an ideal place to film part of music because we really wanted the use of the contrasting Brighton Pier lights in the darkness of the night, plus the semotic of the beach being peaceful helped the ideology of symbolism, the sunrise was an important part as well because it symbolises the couples love being reborn.
Break Up Scene - 13 Woodcroft Crescent Hillingdon
Daily Video Digest
As our half term task i was asked o choose a music video that best reflects the mood i was in on that particular day .
Monday - Power - kanye west
http://www.youtube.com/watch?v=L53gjP-TtGE
i chose this particular song because i was feeling fresh and energetic after a long lie in. so i decided to go to the gym, this song is one of the best songs when it comes to motivated me to perform at my highest level and concentrate my thoughts .
Tuesday - the lazy song - bruno mars
http://www.youtube.com/watch?v=fLexgOxsZu0
this particular song emphasised me enjoying the half term and enjoying a long lie in , also to let my body recover after a hard gym session.
Wednesday - cant get enough - J.cole feat Trey Songz
http://www.youtube.com/watch?v=p0L4lA6bS2E&ob=av3e
i chose this song because i was enjoying my week so far and couldn't get enough of relaxing and doing things i was enjoying day in day outing was hoping that the week would continue in that fashion.
thursday - in da club - 50 cent
thursday was one of my close friends birthdays so me and a few friends went down to a bar/club where we had a few drinks and enjoyed our night out celebrating his birthday.
friday - sexy and i know it - lmfao pass the courvoisier - busta rhymes ft p.diddy
i chose two songs for friday because this is where i was going out for my cousins engagement , this meant putting on a nice new suit and lookin'fly' , also when i go out with my cousins i know that it will definently be a night to remember as we know how to go out in style.
Pendulum - Tarantula - music video proposal
The song we planned this video for was Tarantula by Pendulum.
http://www.youtube.com/watch?v=5kJ09FpWoaM
Storyline-
First scene shows a long-shot of a man waking up in an alleyway. As the camera zooms into him he is immediately confronted by a woman standing in front of him dressed in white with black hair and dark make up. The sight of her startles him and he quickly jumps to his feet and runs away. He runs through the town and the audience is unaware of why he is so scared of her until we see him look in the reflection of a shop window and behind him we see large spiders legs and cobwebs. The woman symbolises his fear. As he runs through town and comes across more people, some of them too begin to see their fears once approached by the woman and also run away. From seeing the activities of the people who are running away from the woman, it soon becomes apparent to the audience that they are being punished. People like drug dealers, muggers and serial killers, like the main character at the beginning, are being punished for their crimes by being confronted by their fears. Throughout this, flashes of the night before in a club are being shown, where the audience is shown that this is where the man at the beginning first met the woman.
Justifying ideas-
The woman is wearing a white dress as the connotations of white are purity and innocence. To contrast this, the black hair and dark make up represent death and fear. The white conveys the fact that the woman is actually innocent in all of this and has no control over what the people are seeing, while the black contradicts this idea, further portraying the fear that is being shown.
Conventions-
A lot of quick cuts will be used as a convention of Drum and Bass. Along with this, flashes of a club scene will be shown throughout the video as another convention of this music genre.
The Notion of Looking-
Women in the club will be dressed in revealing outfits while dancing provocatively. Extreme close-ups of peoples' eyes when they become faced with their fears will also be shown in order for the audience to see their reactions and emotions.
Intertextual References-
The idea of people seeing their fears when confronted by this woman draws inspiration from the film, Batman Begins. In this film, once people have been intoxicated by a gas, they then see their deepest fears. This is similar to the main idea of our music video in which the woman has the same effect as the gas.
http://www.youtube.com/watch?v=5kJ09FpWoaM
Storyline-
First scene shows a long-shot of a man waking up in an alleyway. As the camera zooms into him he is immediately confronted by a woman standing in front of him dressed in white with black hair and dark make up. The sight of her startles him and he quickly jumps to his feet and runs away. He runs through the town and the audience is unaware of why he is so scared of her until we see him look in the reflection of a shop window and behind him we see large spiders legs and cobwebs. The woman symbolises his fear. As he runs through town and comes across more people, some of them too begin to see their fears once approached by the woman and also run away. From seeing the activities of the people who are running away from the woman, it soon becomes apparent to the audience that they are being punished. People like drug dealers, muggers and serial killers, like the main character at the beginning, are being punished for their crimes by being confronted by their fears. Throughout this, flashes of the night before in a club are being shown, where the audience is shown that this is where the man at the beginning first met the woman.
Justifying ideas-
The woman is wearing a white dress as the connotations of white are purity and innocence. To contrast this, the black hair and dark make up represent death and fear. The white conveys the fact that the woman is actually innocent in all of this and has no control over what the people are seeing, while the black contradicts this idea, further portraying the fear that is being shown.
Conventions-
A lot of quick cuts will be used as a convention of Drum and Bass. Along with this, flashes of a club scene will be shown throughout the video as another convention of this music genre.
The Notion of Looking-
Women in the club will be dressed in revealing outfits while dancing provocatively. Extreme close-ups of peoples' eyes when they become faced with their fears will also be shown in order for the audience to see their reactions and emotions.
Intertextual References-
The idea of people seeing their fears when confronted by this woman draws inspiration from the film, Batman Begins. In this film, once people have been intoxicated by a gas, they then see their deepest fears. This is similar to the main idea of our music video in which the woman has the same effect as the gas.
Wednesday, 21 September 2011
Initial ideas
Having listened to the song several times, we have decided that the video needs to be thick in symbolism. The story needs to be realistic, with dialogue at the beginning to set the tone of the video. We will carry this on by setting it mostly at night and in the solitary environment of a midnight road trip.
We also want lots of shots of the wheel turning in slow motion as well as a picture frame of the couple breaking in slow motion until it reaches a fully broken state at which point it'll be played in reverse slow motion to show the couple getting back together.
The video will start with a breakup between a couple and the male storms out of the house to his car. As he slams the car door shut, the music will kick in and carry on throughout. We will see his journey through the night to the coast which will be interlaced with shots of the band playing. He reaches the coast as the sun rises over the sea and realises he has to return to his love. Throughout the journey, we will also see the aforementioned picture frame shattering in slow motion at some parts. That effect will stop completely as he looks at the sunrise, and on his trip back we will see the frame coming back together also in slow motion.
We hope that the mix of strong narrative, band shots, and multiple layers of semiotics will create a video that is both pleasing for the audience to watch but also does the song justice.
We also want lots of shots of the wheel turning in slow motion as well as a picture frame of the couple breaking in slow motion until it reaches a fully broken state at which point it'll be played in reverse slow motion to show the couple getting back together.
The video will start with a breakup between a couple and the male storms out of the house to his car. As he slams the car door shut, the music will kick in and carry on throughout. We will see his journey through the night to the coast which will be interlaced with shots of the band playing. He reaches the coast as the sun rises over the sea and realises he has to return to his love. Throughout the journey, we will also see the aforementioned picture frame shattering in slow motion at some parts. That effect will stop completely as he looks at the sunrise, and on his trip back we will see the frame coming back together also in slow motion.
We hope that the mix of strong narrative, band shots, and multiple layers of semiotics will create a video that is both pleasing for the audience to watch but also does the song justice.
Minutes
Music Video Meeting W/ Group 3 15/9/11
Agenda
What ideas for music video i.e. conventions to incorporate into our own music video using the our primary research?
Creating the storyboard for our music video, possible iconography ideas?
Putting together the primary research onto our blogs, editng the focus group footage.
Tom and Rob are going to edit the focus group for the next meeting.
Aran is going to use the iconography shots described above, print the lyrics and annotate them into a storyboard.
I'm going to begin writing the primary research purposal.
Music Video Meeting W/ Group 2 7/9/11
Having transferred from one class to the other, this was my first lesson intergrated into my new group which consists of Tom, Daminder and Aran. They have already looked into conventions of genres in music videos so it is encouraging to know we're all at the same level.
Agenda
What song has been chosen?
What conventions are there in rock music videos?
Who is the demographic?
I'm is going to get the equipment for our focus group.
Aran is going to find participants/surveors for our focus group.
Agenda
What ideas for music video i.e. conventions to incorporate into our own music video using the our primary research?
Creating the storyboard for our music video, possible iconography ideas?
Putting together the primary research onto our blogs, editng the focus group footage.
- Ideas for our music video using the knowledge and conventions we have researched - love narrative between a hetrosexual couple, during this a break up forms, so the male protagonist leaves their apartment and drives away, during this the male realises how much he loves his girlfriend and goes back to her.
- Possible iconography shots: Brighton Pier Night shots, Alloy Wheel exterior shots, Rear View Mirror, Sunset/Sunrise shots, Siloutte shots and Cracked Photofram containng a picture of the couple - Broken at first but then the frame is repaired in colleration with lyrics through the use of reversed slow motion shot/editing.
Tom and Rob are going to edit the focus group for the next meeting.
Aran is going to use the iconography shots described above, print the lyrics and annotate them into a storyboard.
I'm going to begin writing the primary research purposal.
Music Video Meeting W/ Group 2 7/9/11
Having transferred from one class to the other, this was my first lesson intergrated into my new group which consists of Tom, Daminder and Aran. They have already looked into conventions of genres in music videos so it is encouraging to know we're all at the same level.
Agenda
What song has been chosen?
What conventions are there in rock music videos?
Who is the demographic?
- The song chosen by Tom and approved by the rest of us was 'Wheels' by the Foo Fighters because of its connotations and lyrics can be depicted and represented through the use of good iconography and cinematography.
- The common conventions for rock videos is a love narrative - so we are going to start building up a storyline based upon this. Aran also found out that the majority of rock videos often have a 'band shot', this is where the band are seen playing their instruments.
- The main demographic for the Foo Fighters are males aged between 12-17. http://lexicalist.com/search.cgi?s=foo%20fighters&d=ag
Assignments for the Group
Tom and Rob going to begin writing and constructing the questionnaire for our primary research.
I'm is going to get the equipment for our focus group.
Aran is going to find participants/surveors for our focus group.
Questionnaire results
After collecting our questionnaire results , we then put the results into pie charts so we could clearly visualise the results of what our target audience want from a music video.
From our results we could concur that our audience will mainly be teenagers between 16-19 and are of a white ethnicity , we found that our audience will be both male and female , as it was even. in terms of music preference , they like a video that is set in a intimate venue like a bar or club, where there is a romance that happens, and in which there is some sort of narrative build up . we will also make sure that we can soomehow relate to our audiene in which the lyrics are symbolised within the video.
Questionnaire
my group decided to use the aid of a questionnaire to reach our target audience, as we felt it would be a quick , effective method of gaining vital information we need to understand what our demographic would want from a music video. Questionnaires are also easy to analyse and evaluate.
whhat gender are you?
Male Female
2. How old are you?
16-19 20-25 26-30 31-35 36+
3. What is your ethnic background?
White Asian African Caribbean Mixed Race Other
4. Which is your favourite genre?
Rock Hip-Hop Rap Pop Acoustic Indie
Drum’n’Bass/Dubstep
5. What is your favourite type of music video?
Performance Narrative Concept
6. If you chose narrative, what kind of narrative theme do you prefer?
Romantic Comedic Action Heartwarming Sad
7. If you chose narrative, what kind of narrative style do you prefer?
Linear Non-linear
8. How important is it for you to be able to relate to the characters in a music video?
Unimportant Not very Fairly Important Extremely Important
9. In a performance-driven video, what kind of performance do you prefer?
Stadium Festival Concert Intimate venue
10. How do you prefer lyrics to be used in the music video?
To be matched word for word To be used as a starting point
To be matched word for word To be used as a starting point
To be integrated, but with symbolism
Primary Research Proposal
For our primary research, we are aware that both qualitative and quantitative data must be collected and studied in order to fully understand the wants, needs, and background of our target demographic. Quantitative data would be suitable in finding patterns and trends whilst qualitative data would let us get more in touch with our audience on a personal level. Thus, we selected questionnaires as our quantitative method and a focus group as our qualitative method.
Questionnaires have many advantages. They can get as specific with closed questions as is necessary, and this can prove crucial to getting a thorough understanding of what it is the audience want. We can also identify patterns and trends in the data, with software such as Excel offering us easy-to-use methods of constructing pie charts and other graphs with which to compare majorities and minorities in answer selection. Distribution of questionnaires is also relatively simple as they can be printed off en masse in one go and handed out by us. The main disadvantage with questionnaires is the fact that each question must be carefully worded so as to avoid biasing the respondant's answers or even confusing them. Also, the process of getting the questionnaires back and analysing the data may be slightly tedious which could lead to errors made by the person handling the data.
A focus group is a perfect method of gaining qualitative data as it gives the participants a chance to really open up on each question and give us an in-depth view on what the audience looks for in a relaxed, informal way. Furthermore, focus groups allow participants to interact with each other and bounce off each other's answers. Whilst this may lead to interesting answers that a questionnaire wouldn't leave space for, it also increases the risk of the participants getting off topic and wasting time. However, when it comes to understanding who the target audience are and what they want then we believe there really is no other qualitative data collection method superior to the focus group,
Primary Research Proposal
For our primary research, we are aware that both qualitative and quantitative data must be collected and studied in order to fully understand the wants, needs, and background of our target demographic. Quantitative data would be suitable in finding patterns and trends whilst qualitative data would let us get more in touch with our audience on a personal level. Thus, we selected questionnaires as our quantitative method and a focus group as our qualitative method.
Questionnaires have many advantages. They can get as specific with closed questions as is necessary, and this can prove crucial to getting a thorough understanding of what it is the audience want. We can also identify patterns and trends in the data, with software such as Excel offering us easy-to-use methods of constructing pie charts and other graphs with which to compare majorities and minorities in answer selection. Distribution of questionnaires is also relatively simple as they can be printed off en masse in one go and handed out by us. The main disadvantage with questionnaires is the fact that each question must be carefully worded so as to avoid biasing the respondant's answers or even confusing them. Also, the process of getting the questionnaires back and analysing the data may be slightly tedious which could lead to errors made by the person handling the data.
A focus group is a perfect method of gaining qualitative data as it gives the participants a chance to really open up on each question and give us an in-depth view on what the audience looks for in a relaxed, informal way. Furthermore, focus groups allow participants to interact with each other and bounce off each other's answers. Whilst this may lead to interesting answers that a questionnaire wouldn't leave space for, it also increases the risk of the participants getting off topic and wasting time. However, when it comes to understanding who the target audience are and what they want then we believe there really is no other qualitative data collection method superior to the focus group,
Tuesday, 20 September 2011
Questionnaire
i have decided to use the aid of questionnaire to reach our target audience , this is a quick and easy method to gaining vital information, which i can then analyse and evaluate.
1. What gender are you?
Male Female
2. How old are you?
16-20 21-25 26-30 31-35 36+
3. What is your ethnic background?
White Asian African Caribbean Mixed Race Other
4. Which is your favourite genre?
Rock Hip-Hop Rap Pop Acoustic Indie
Drum’n’Bass/Dubstep
5. What is your favourite type of music video?
Performance Narrative Concept
6. If you chose narrative, what kind of narrative theme do you prefer?
Romantic Comedic Action Heartwarming Sad
7. If you chose narrative, what kind of narrative style do you prefer?
Linear Non-linear
8. How important is it for you to be able to relate to the characters in a music video?
Unimportant Not very Fairly Important Extremely Important
9. In a performance-driven video, what kind of performance do you prefer?
Stadium Festival Concert Intimate venue
10. How do you prefer lyrics to be used in the music video?
To be matched word for word To be used as a starting point
To be integrated, but with symbolism
1. What gender are you?
Male Female
2. How old are you?
16-20 21-25 26-30 31-35 36+
3. What is your ethnic background?
White Asian African Caribbean Mixed Race Other
4. Which is your favourite genre?
Rock Hip-Hop Rap Pop Acoustic Indie
Drum’n’Bass/Dubstep
5. What is your favourite type of music video?
Performance Narrative Concept
6. If you chose narrative, what kind of narrative theme do you prefer?
Romantic Comedic Action Heartwarming Sad
7. If you chose narrative, what kind of narrative style do you prefer?
Linear Non-linear
8. How important is it for you to be able to relate to the characters in a music video?
Unimportant Not very Fairly Important Extremely Important
9. In a performance-driven video, what kind of performance do you prefer?
Stadium Festival Concert Intimate venue
10. How do you prefer lyrics to be used in the music video?
To be matched word for word To be used as a starting point
To be integrated, but with symbolism
Wednesday, 22 June 2011
music video analysis - 4 videos
we were asked to produce a cd cover for a specific artist and single, first we had to depict and analyse 4 very different videos from 4 different artists and genres.
Video 1 - Artist - Fabolous - Body ya
- genre - hip hop
the main symbolism of this video is of fabolous showing off his money , we know this because he is wearing some sort of expensive jewellery or ''bling'' , also hes got luxurious expensive cars with half naked attractive women surrounding him .
in this video we see how arrogant fabolous is and that he thinks he is better than his competetion and shows this in his lyrics and video, he shows this by when anyone on the streets come into to contact with him they instantly collapse to the ground, this backs up his point and lyric , which says '' R.I.P to the competetion . in which he is saying his competitors cant come close to his status.
Video 2 - Dancehall Crasher - ENOUGH
- genre - ROCK/POP/PUNK
- in this video there are alot of bright colours like yellow and red this represents alot of happiness and enjoyment but also chaos which could how they are describing this particular genre of music and the audience they are tring to reach.
- also the camera is constantly moving this also gives a feel of chaos alot of madness and fun , exciting and fast paced action .
video 3 - Dixie Chicks - Not ready to make nice
-genre - country/pop
- the main them of this video is black and white colours , this shows that this is a simple video and the storyline behind it is straight forward. in the vdeo we see flashbacks of what looks like a young girl behing held down . this is the past of the main dixi chick childhood.in which she looks to be being punished , being strapped down to a doctors bed with adults consulting over her.
in terms of camera movement and shots , alot of close ups are used to the girls face . this allows the audience to see her emotion which is anger .
Video 4 - Josh wink - Higher State of consciousness
genre - electro/dance
this video is full of fast paced cuts in editing of all different colours , shapes and actions. this is becuase they are trying to get the audience involved and are trying to make them feel in a surreal place.
it is filmed in a music festival where everyone seems to be high or intoxicated.
After watchin all four videos, me and my group decided to choose the josh wink higher state of consciousness.and below is our cd cover that we felt best represented this video and artist.
here is a link to the original video of high state of consciousness .... http://www.youtube.com/watch?v=Y9gWA491H4U
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Video 1 - Artist - Fabolous - Body ya
- genre - hip hop
the main symbolism of this video is of fabolous showing off his money , we know this because he is wearing some sort of expensive jewellery or ''bling'' , also hes got luxurious expensive cars with half naked attractive women surrounding him .
in this video we see how arrogant fabolous is and that he thinks he is better than his competetion and shows this in his lyrics and video, he shows this by when anyone on the streets come into to contact with him they instantly collapse to the ground, this backs up his point and lyric , which says '' R.I.P to the competetion . in which he is saying his competitors cant come close to his status.
Video 2 - Dancehall Crasher - ENOUGH
- genre - ROCK/POP/PUNK
- in this video there are alot of bright colours like yellow and red this represents alot of happiness and enjoyment but also chaos which could how they are describing this particular genre of music and the audience they are tring to reach.
- also the camera is constantly moving this also gives a feel of chaos alot of madness and fun , exciting and fast paced action .
video 3 - Dixie Chicks - Not ready to make nice
-genre - country/pop
- the main them of this video is black and white colours , this shows that this is a simple video and the storyline behind it is straight forward. in the vdeo we see flashbacks of what looks like a young girl behing held down . this is the past of the main dixi chick childhood.in which she looks to be being punished , being strapped down to a doctors bed with adults consulting over her.
in terms of camera movement and shots , alot of close ups are used to the girls face . this allows the audience to see her emotion which is anger .
Video 4 - Josh wink - Higher State of consciousness
genre - electro/dance
this video is full of fast paced cuts in editing of all different colours , shapes and actions. this is becuase they are trying to get the audience involved and are trying to make them feel in a surreal place.
it is filmed in a music festival where everyone seems to be high or intoxicated.
After watchin all four videos, me and my group decided to choose the josh wink higher state of consciousness.and below is our cd cover that we felt best represented this video and artist.
here is a link to the original video of high state of consciousness .... http://www.youtube.com/watch?v=Y9gWA491H4U
Monday, 20 June 2011
Tuesday, 14 June 2011
A2 MUSIC VIDEO - album cover
Semiotics- We live in a world of signs and communicate through them. We learn to decode visual images by becoming familiar with the rules that govern how component parts work together. The study of signs and their meanings is called semiotics.
According to Roland Barthes, 'An image is denoted. It has connotations; these may differ according to culture.'
-this picture depicts -
-love
-passion
-heart
-pride
this picture depicts-
-religion
-god
-death
-Jesus
-England
this star depicts -
- limitless goals
- the greatest
- the sky
- happiness
this symbol depicts-
- evil
-war
-death
-Hitler(Nazi)
-- but also it is a religious symbol for Hindus.
-
After taking this into consideration, we watched four very different music videos all by different artists taking note of the denoted images and the connotations being represented.
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