Wednesday, 22 June 2011

music video analysis - 4 videos

we were asked to produce a cd cover for a specific  artist and single, first we had to depict and analyse 4 very different videos from 4 different artists and genres.

Video 1 - Artist - Fabolous - Body ya
- genre - hip hop
the main symbolism of this video is of fabolous showing off his money , we know this because he is wearing some sort of expensive jewellery  or ''bling'' , also hes got luxurious expensive cars with half naked attractive women surrounding him .
 in this video we see how arrogant fabolous is and that he thinks he is better than his competetion and shows this in his lyrics and video, he shows this by when anyone on the streets come into to contact with him they instantly collapse to the ground, this backs up his point and lyric , which says '' R.I.P  to the competetion . in which he is saying his competitors cant come close to his status.

Video 2 - Dancehall Crasher - ENOUGH
- genre - ROCK/POP/PUNK
- in this video there are alot of bright colours like yellow and red this represents alot of happiness and enjoyment but also chaos which could how they are describing this particular genre of music and the audience they are tring to reach.
- also the camera is constantly moving this also gives a feel of chaos alot of madness and fun , exciting and  fast paced action .

video 3 - Dixie Chicks -  Not ready to make nice
-genre - country/pop
- the main them of this video is black and white colours , this shows that this is a simple video and the storyline behind it is straight forward. in the vdeo we see flashbacks of what looks like a young girl behing held down . this is the past of the main dixi chick childhood.in which she looks to be being punished , being strapped down to a doctors bed with adults consulting over her.
in terms of camera movement and shots , alot of close ups are used to the girls face . this allows the audience to see her emotion which is anger .

Video 4 - Josh wink - Higher State of consciousness
genre - electro/dance
this video is full of fast paced cuts in editing of all different colours , shapes and actions. this is becuase  they are trying to get the audience involved and are trying to make them feel in a surreal place.
it is filmed in a music festival where everyone seems to be high or intoxicated.

After watchin all four videos, me and my group decided to choose the josh wink higher state of consciousness.and below is our cd cover that we felt best represented this video and artist.
here is a link to the original video of high state of consciousness .... http://www.youtube.com/watch?v=Y9gWA491H4U

Tuesday, 14 June 2011

A2 MUSIC VIDEO - album cover

Semiotics- We live in a world of signs and communicate through them. We learn to decode visual images by becoming familiar with the rules that govern how component parts work together. The study of signs and their meanings is called semiotics.

According to Roland Barthes, 'An image is denoted. It has connotations; these may differ according to culture.'
-this picture depicts -
-love
-passion
-heart
-pride

this picture depicts- 
-religion
-god
-death
-Jesus
-England


this star depicts - 
- limitless goals
- the greatest 
- the sky
- happiness

this symbol depicts-
- evil
-war
-death
-Hitler(Nazi)
-- but also it is a religious symbol for Hindus. 
After taking this into consideration, we watched four very different music videos all by different artists taking note of the denoted images and the connotations being represented.