Andrew goodwin theory

1. - There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
   - There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
   - He says that music videos are often constructed by the link between the visuals and the song plus the artist.
   - Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require.
   - Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos.
   - Intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.
2. Notions of looking
   
   • Most of the time we see the artist looking directly in the camera, there eyes focused on us. Its like there are talking directly to use, audience having a personal connection with the audience.
3. Visual and Lyrics
   - How a word or scene links
   Here the artist sings “ if you like it you should have put a ring on it” which links to the movement shown, pointing to her hand.
   As the artist sings the words appear on screen, emphasizing what he says.
4. Characteristics
   - Always has female dancers in her video, this is a common feature though out her videos. The location for this genre is typical, normally it would be shot with loads of people and more objects.